The Illinois Department of Public Health (IDPH) has launched a new awareness campaign called ’Tis The Sneezin’ to remind residents to vaccinate against the fall and winter triple threat: the flu, COVID and RSV.
"IDPH is continuing to work closely with local, state, and federal partners to monitor the three respiratory viruses that caused last fall and winter’s tripledemic,” said IDPH Director Dr. Sameer Vohra. "We encourage all Illinois residents to do the same to prevent illness and protect yourself and your loved ones. The tools include washing your hands, improving ventilation inside your homes, staying home if sick, and getting immunized with the vaccines available to you. Why? Because . . . ‘Tis the Sneezin’.”
Highlighting a common way respiratory viruses spread, the ’Tis The Sneezin’ campaign showcases everyday moments interrupted by a common symptom of the flu, COVID and RSV, along with a punny call to action to encourage vaccinations. Following are some examples (click on links to see videos):
Rideshare: Don’t pick up illnesses this winter. Vaccines can keep you healthy through the holiday sneezin’.
Elevator: Ding! Sneezin’ season is coming up. Avoid coming down with symptoms by getting up to date on all vaccines.
Detention: Teach the flu, COVID and RSV a lesson on who’s boss. Get vaccinated and avoid the holiday sneezin’.
Selfie: Sickness always has the worst timing. Get protected from the holiday sneezin’ by getting vaccinated.
The campaign will reach Illinoisans in every corner of the state in both English and Spanish through a variety of traditional and online media channels.